MICHAEL Porter is the thought leader in the field of business strategy.
He has single-handedly shaped the way in which the world’s top business leaders think about competitive strategy and success. And his concepts like “competitive advantage”, “value chain” and “five forces” form the bedrock for management thinking about complex business issues.
Unfortunately, his frameworks are often bastardised, misused and misunderstood.
The good news is that there now appears to be a solution to this problem.
Joan Magretta, former editor at Harvard Business Review, launched today a book called Understanding Michael Porter.
The book is said to be the first concise, accessible summary of Porter’s revolutionary thinking. To quote the Harvard Business Review:
Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions … that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
Free book chapter
As an amazing bonus, you can read the introduction to the book for free here.
Buy the book
If interested, you can visit Amazon, read the reviews and consider buying the book: click here.
Review
As an aside, your author has not yet read the book (but intends to do so).
If you have read the book, what did you think?
Post a comment below. We would be interested to know your thoughts.
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One reply on “Understanding Michael Porter: The Essential Guide to Competition and Strategy”
It’s true that Michael Porter is the leader in the field of business strategy. His concepts are really useful for the Managements at the time of business issues. But his concepts are always misunderstood. Thank God for the solution to the problem. All this credit goes to Joan Magretta, for launching the book “Understanding Michael Porter”.