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Consulting

TikTok vs RedNote: Viral Trends or Social Commerce?

As the social media landscape evolves, content creators are constantly seeking platforms that offer stability, monetization opportunities, and global reach. TikTok has long dominated the short-form video space, but with increasing regulatory scrutiny and potential bans in the U.S. and Europe, many creators are exploring alternatives. One platform that has gained significant traction is RedNote, […]

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Media / Internet

TikTok Refugees: How RedNote Is Thriving Amid Global Shifts

In the ever-evolving world of social media, the rise and fall of platforms is inevitable. One recent trend has been particularly eye-catching: the migration of creators from TikTok to Xiaohongshu (also known as RedNote) in the wake of regulatory pressures and potential bans. Originally a platform for lifestyle and shopping content, RedNote is quickly adapting […]

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Healthcare

Beyond the Rhetoric: The Future for Biotech & Health Policy

As we stand on the cusp of a political shift in the United States, the intersection of biotechnology, regulatory policy, and healthcare is poised for profound transformation. The echoes of past disruptions—whether through political rhetoric, policy agendas, or global crises—are familiar to those in the industry. But if history has taught us anything, it is […]