About This File
Marketing Mix Modelling can be used to help businesses measure the effect of advertising, packaging, distribution channels, media expenditures, social media, and sales organizational structure on brand share or sales.
This brief guide answers a four key questions:
- Why use scientific methods in marketing?
- What is marketing mix modelling?
- Who should do the modelling work?
- What is essential for successful marketing mix modelling?
The guide was prepared by Jason Oh, a Senior Consultant, Strategy & Customer at EY with project experiences in commercial due diligence and corporate strategy planning. Previously, he was a Management Consultant at Novantas with a focus on the financial services sector, where he advised on pricing, marketing, channel distribution, digital transformation and due diligence.
To stay in the loop, please following us on LinkedIn here.
Recommended Comments
There are no comments to display.
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.