Tone

Having just applied for a number of consulting graduate jobs, some are asking for UAI/ATAR as well. I don't see the relevance personally. The Hsc is not a clear indication of intelligence and your ability to perform intellectually changes over time, which I can definitely say is true for me, the way I work and perform at uni is light years away to how I was at school. I think final year results this late after school are redundant

Disruptive innovation sounds incredibly interesting. I'm curious to see how this plays out as Amazon is such a major brand, usually you wouldn't to twice about going up against such a large and influential competitor holding such a big portion of the market share; however if you are going to do such a thing, disruptive innovation certainly seems like its has the potential to get you in the market place and give you a good shot at it. I do think critical points here though are a killer marketing plan and really listening to your initial and low end customers so you can rely on them to carry you through as you attempt to penetrate the market and move up through the ranks as this is when you will need support the most. The opinion of your audience is invaluable.

Sounds like a really interesting and upcoming business. I wonder how long they can implement their "local business model" in this (ever increasing) global market place? I like the idea and the uniqueness and am interested to see how this adapts as the market progresses and similar competitors enter.

I see your point, but isn't quality a tricky thing to measure? It's subjectivity causes measurement difficulties as even against a standard benchmark it is still the interpretation of those receiving the service determining the levels of competency or quality which is different for each person. Having a benchmark as a comparator is a starting point, but can we ever have a true indicator of quality performance? One may indeed fulfill the set brief, but the ability of one to fulfil that brief will depend on how those setting the brief understand it themselves.

Definitely agree with the personalised aspect of the email, but a few other things popped into mind as well. Looking primarily at Facebook, people do not use the site as a place do go to to buy things, whereas it is quite common for products and services to pop up in your email for one reason or another like agreeing to s ign up for third party information sharing, so people are more willing to give this the attention and time compared to glazing over something on Facebook. I think also the way we access Facebook would also influence this as many app versions of the site filter content and may not necessarily show these products and services that may appeal to users. I know I would not be on fb anywhere near as much as I am if I only accessed it via a computer, where as the way emails are viewed is constant between computer and smartphone/tablet etc. so I feel this May influence on the success comparator of email marketing between the two mediums