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Marketing Week reports that accounting powerhouse PricewaterhouseCoopers completed its acquisition of management consulting firm Booz & Co last week. The deal added about $1.5bn (£897m) to PwC’s top line. It also threw up something of a branding issue. Echoing our thoughts from a few days ago, Marketing Week notes " ... in an act of corporate madness typical of accountants faced with branding conundrums, PwC announced last week it has rebranded [booz & Co] as ‘Strategy&’." For more details, read the full article. Click here to view the article

(CNBC Video) Click here to view the article

Strategy& CEO Cesare Mainardi and PwC Chairman Dennis Nally discuss how Strategy& and PwC plan to lead the way in changing the consulting industry. Click here to view the article

As I highlighted yesterday on the Consulting Blog, PwC has completed its acquisition of Booz & Co, renaming the firm "Strategy&". To read other people's views on the acquisition, here are a list of articles: Wall Street Journal FT Business Blog PwC Press Release The Australian My views on the merger yesterday were quite negative, partly because it appears that PwC is moving quite quickly to integrate Booz & Co. Since cultural integration is a sensitive matter this would create potential for tension and flight of talent. One glimmer of hope was highlighted by The Australian yesterday. The two firms are adopting an 18 month “buy and hold’’ period designed to let partners and clients get used to the merger. Although Booz & Co has been renamed Strategy& it will continue to operate as a distinct and physically separate business co-branded with PwC as the firms develop and refine their strategy for end-to-end consulting services for major corporates. Click here to view the article