BCG explains that in established industries like the market for microprocessors, power tools, and air transportation the pace of product innovation continues but growth has slowed.
Leading companies have sought to sustain growth by moving beyond product innovation and redefined the basis of competition.
Companies such as ARM Holdings, Hilti, and Qantas have combined new products with new pricing strategies, partnerships, cost models, and many other changes leading to impressive results.
BCG argues that business model innovation can be a powerful tool to drive growth in a company’s core business.
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