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Hi all, A recent article in Business News Daily indicates that: This quote raises at least two questions, firstly, what does the article mean by "email marketing"? Secondly, why does email do better than Facebook and Twitter? On the first question, the article talks about "email campaigns" and so seems to be talking about email sales, rather than email marketing. I.e. wanting recipients of the emails to buy products or take some other action, rather than just have an increased awareness of the business. So to the second question, why is selling by email so much more effective than selling by Facebook or Twitter? My initial thoughts are that email is a much more personal medium. For example, if you are invited to an event by email, you would probably be much more likely to attend than if you received a Facebook invitation. A personalised email which addresses you by name will make you feel included. However, being invited to the event on Facebook along with 100 other people will make you feel like an after thought. What do people think about this?