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Ashley, thanks for the excellent post looking at how to turnaround and save RadioShack. There is a free book on offer for the best recommendation to save RadioShack, and we are throwing our hat in the ring. Our understanding of RadioShack's business is that it has a large brick and mortar presence and sells electronics products focusing on customers who can best be described as "innovators and engineers". To understand what's going wrong we would want to understand the business situation: 1) Company: What are RadioShack's sales & cost structure compared with the competition? Compare current and historical figures. 2) Products: What does it sell, and what is its approach to pricing and marketing? How does this compare with the competition? 3) Customers: Who are the target customers, what do they want and how much are they willing to pay? 4) Competition: Who are RadioShack's key competitors (e.g. Apple, Bose, Amazon, Wal-mart, etc.)? What has changed in the industry? What strategy is RadioShack pursuing and how does this compare with the competition? We gather from Ashley's article that RadioShack sells through local brick and mortar stores and has a particular focus on electronics for hobbyists/engineers/innovators. The problem with this strategy is that: 1) it is high cost compared with operators like Amazon and Wal-Mart, and 2) it is not particularly unique or distinctive compared retail stores operated by firms like Apple or Bose. In other words, RadioShack is being squeezed on both sides and its strategy (to the extent that it has one) appears to have become stuck in the middle. It is neither low cost nor unique. It will need to pick a strategy: low cost or differentiated? It would most likely be difficult for RadioShack to compete on cost with Amazon and Wal-Mart, and so we agree with Ashley that RadioShack's best bet would be to return to its roots with a focus on niche/specialty products. Regardless of strategy, RadioShack will need to slash costs (which will involve among other things selling some of its stores). We would want to understand RadioShack's finances in order to know (1) how much time is available to turn the company around, and (2) whether the company needs to seek immediate financing. What strategy would you recommend for RadioShack? Comment below.