Tom Spencer Posted March 28, 2014 Report Share Posted March 28, 2014 Big Blue is spending big to build up its marketing consulting business. IBM will announce on Thursday that it is investing $100 million into a recently formed division IBM Interactive Experience. The division pulls together IBM’s digital marketing agency and its other marketing-related businesses such as data analytics and design, all of which are aimed at helping companies target and market to customers more effectively. For more details, read the full article. Click here to view the article Quote Link to comment Share on other sites More sharing options...
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