Jump to content

IBM Pours $100 Million Into Ad Consulting


Tom Spencer

Recommended Posts

Big Blue is spending big to build up its marketing consulting business.

 

IBM will announce on Thursday that it is investing $100 million into a recently formed division IBM Interactive Experience. The division pulls together IBM’s digital marketing agency and its other marketing-related businesses such as data analytics and design, all of which are aimed at helping companies target and market to customers more effectively.

 

For more details, read the full article.

 

Click here to view the article

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...