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PwC Releases 6th Annual Digital IQ Survey


Tom Spencer

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PwC has released its 6th Annual Digital IQ Survey.

 

The report's findings include:

  • 80% of CEOs name technology as a top priority
  • PwC identifies 5 Digital IQ Behaviours that enhance the value of digital investments
  • Companies that adopt the 5 Digital IQ Behaviours are 2.2x more likely to be top performers in revenue growth, profitability, and innovation
  • 5 top strategic technologies are:
    • data mining and analytics
    • private cloud technology
    • cyber security
    • mobile customer technology
    • external social media technology
  • 70% of top-performing companies have a strong CIO-CMO relationship
  • 77% of top-performing companies companies have an IT department with an excellent understanding of marketing
  • 81% of top-performing companies in the survey had a CEO who champions the use of technology to achieve strategy
  • Companies that measure innovation are twice as likely to be top performers.

 

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