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PwC: Nothing exonerates PwC


Tom Spencer

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Marketing Week reports that accounting powerhouse PricewaterhouseCoopers completed its acquisition of management consulting firm Booz & Co last week.

 

The deal added about $1.5bn (£897m) to PwC’s top line.

 

It also threw up something of a branding issue. Echoing our thoughts from a few days ago, Marketing Week notes " ... in an act of corporate madness typical of accountants faced with branding conundrums, PwC announced last week it has rebranded [booz & Co] as ‘Strategy&’."

 

For more details, read the full article.

 

Click here to view the article

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