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What is Good Corporate Strategy?


alee228

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  • 2 weeks later...

Good strategy involves:

  1. a simple plan
  2. the focus of resources

Points to note:

  1. Good results do not mean good strategy, and it is possible to have a company with good strategy but poor results. Current results are a function of past efforts. Strategy determines future direction and future results.
  2. Deciding on a strategy requires first having an appreciation for what choices are available. Strategic decisions are not like a multiple choice exam as the range of possible actions that a company can take are not defined in advance.

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