It is said that to really understand somebody you have to walk a mile in their shoes. Analysing a customer journey, from prospect to buyer, allows the business to step into the customer’s shoes and experience the whole process from their perspective. Professor Bernd Schmitt of Columbia Business School is credited with creating the concept […]
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Working from Home
Your Organisation’s most Productive, Happy and Profitable Year Business leaders and government authorities around the world are encouraging or mandating their employees to work from home due to the emerging pandemic caused by COVID-19. Organizations of all sizes are worried about the economic impact the virus will have on their organizational effectiveness and bottom line. […]
“If it weren’t for these customers, we would be doing just fine!” We have seen this pattern repeat itself far too many times. Few people are in the habit of looking for a gap in the market or trying to identify an unsatisfied need. Successful startups grow by building a product or service that meets […]