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Investing

Asset Management – Industry Overview (Part 1 of 4)

Asset managers are institutions that ‘manage money’ on behalf of certain beneficiaries. What does this mean exactly? Well, asset managers aim to understand client investment objectives and invest client funds in a variety of financial products and asset classes. These asset classes can include public equities/stocks, fixed income/bonds, money markets, commodities, infrastructure, real estate and […]

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Skills, Tips, and Tactics

Brand Architecture – Overview (Part 1 of 2)

Having a great mentor is critical for personal skill development, especially early in your career, and so I wanted to share the guidelines that my mentor provided me to follow in 2019 to become a better consultant / strategist. As a brief introduction, my mentor spent two summers at Bain & Co. as an Associate […]

Categories
Skills, Tips, and Tactics

Brand Architecture – Selecting the Right Brand Architecture post M&A (Part 2 of 2)

When two companies are going through a merger or an acquisition (M&A), the branding strategy is often the last thing that senior management thinks about, wrongly assuming that it’s more a creative decision than a business call. This is a huge mistake. There’s no clearer signal to the market regarding the intentions behind the M&A […]