Categories
Interviews

So you want to be a consultant …

It’s now January, and as the MBA internship recruitment season shifts into full gear, here are some tips from someone who went through the consulting recruitment process last year. (Note: These tips are geared towards MBA1s, but are applicable to anyone interviewing with consulting firms.) Rule #1:  Have a solid pitch By now, you already […]

Categories
Networking

7 Networking Mistakes to Avoid

When it comes to recruiting the three big criteria are: networking, application package (cover letter, resume, and transcript), and interview. Even after you get a job, networking is still one of the most essential life skills to have. Either we shy away from it and allow ourselves to be outshined by others, or we grab […]

Categories
Healthcare Marketing

Healthcare Branding: The Need for a Strong & Unique Brand

Does a hospital really need a branding strategy? If you had asked that exact question 15-25 years ago most hospital administrators would have said: “No.” That was arguably because patients were going to their nearest hospital not necessarily choosing a specific location.  Years ago, being a physician meant you were most likely one of a […]