As the American health system continues to find ways to improve care and do so at a lower cost, one of the most costly aspects for the healthcare industry is high administrative costs due to low healthcare literacy. According to the United States Department of Health and Human Services, health literacy is “the degree to […]
All organisations engage in marketing activities: you have to show your customers you have something they want, after all. For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible. Firms regularly visit target school campuses, and buy online advertising on LinkedIn and Facebook to […]
Over the last several years there has been an increase in the number of outpatient visits at hospitals throughout the U.S. Outpatient services encompass medical procedures (minor surgeries and chemotherapy) and diagnostics (MRI, CT, and lab tests) performed in a medical center that doesn’t require a patient to stay overnight. The American Hospital Association (AHA) […]