Categories
Interviews

Navigating the Case Interview

The journey to management consulting has many pitfalls that a candidate needs to navigate. Along the way, every candidate will encounter the case interview. As monstrous as it may look, it is said that the case interview reflects the reality of day-to-day consulting. Preparing in the right way can provide candidates with the armoury needed […]

Categories
Gig Economy

‘Uberization’ of consulting: A major disruption or merely hype?

The ‘UBER’ fever has caught North America. There has been an emergence of the “gig” economy, which is essentially an economy characterized by the prevalence of short-term contracts or freelance work, as opposed to permanent jobs. UBER and Air-BNB are the companies who have perfected this model and have radically democratized the taxi and hotel […]

Categories
Marketing

A Small Business Guide to Facebook Insights

Facebook’s own marketing team make running a business page and using Facebook Ads sound simple and effective. Well, while there’s definitely a huge gulf in the reach between paying for boosted posts versus simply setting up your page and hoping for the best, a Facebook ad campaign without a strategy will be just as hopeless […]