Facebook’s own marketing team make running a business page and using Facebook Ads sound simple and effective. Well, while there’s definitely a huge gulf in the reach between paying for boosted posts versus simply setting up your page and hoping for the best, a Facebook ad campaign without a strategy will be just as hopeless […]
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Canada’s Startup Landscape
A few weeks ago, there was a post by Freya Jeffries regarding London’s tech startup scene and I thought this would be a great opportunity to illustrate one for Canada. Canada is renowned for its plentiful natural resources but over the years it has also developed a name for itself in the technology sector with […]
The recent and shocking news that one of Uber’s self-driving vehicles struck and fatally wounded a pedestrian is making the rounds. In camera footage, it appears the vehicle did not slow down, and the safety driver — who wasn’t actually in control of the vehicle — looked down briefly before the accident. It’s disturbing, of […]