Categories
Marketing

Using Facebook Ads to make your brand part of everyday life

If you’ve been turning your nose up at the idea of advertising on Facebook, you’re missing out on a fantastic opportunity. It may not exactly be ‘old school’ – even by internet standards – but Facebook Ads have a way of integrating themselves into your customer’s daily lives in an unobtrusive way that puts them […]

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Blockchain / Crypto Investing

Investing In Cryptocurrency

Cryptocurrencies are digital assets or “tokens” – akin to the idea of money – specifically designed to take advantage of the architecture of the Internet. Unlike traditional currency they have value not because of the guarantee of a financial institution or government. Instead, they have value for three reasons: their ability to be accurately “confirmed” […]

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Career Advice

Commercial Awareness – what is it and how do I get it?

“Commercial awareness” is a buzzword that employers like to toss around a lot nowadays, but what is it and how do you get it? Thankfully, gaining “commercial awareness” is a lot less scary than you think – all it really means is to have an awareness of what’s going on in the world and in […]