Categories
Technology

The Psychology Behind Marketing Online Education

This is a guest post from Sarah Smith. How do people decide which online university will meet their needs? What drives a student to choose one option over another — especially when both schools have little name recognition? No one decides on an online education based on a single advertisement or one aspect of a […]

Categories
Frameworks

McKinsey 7 S Model

While you may not directly use the 7 S Model in the consulting case interview, it will give you a deeper understanding of how to examine the inner workings of an organisation, identify strengths and sources of competitive advantage, as well as weaknesses and reasons why an organisation may not be operating effectively. The 7 […]

Categories
Innovation

Creation vs Appropriation

(Source: Flickr) What do the painter, the author and the tech entrepreneur all have in common? They are all in the business of creation; producing new works for the benefit of their target audience. And what about the professional gambler or the Wall Street prop trader? They are both in the business of appropriation; placing calculated […]