Categories
Interviews

Purpose of the Consulting Interview

ARE you an aspiring management consultant? If so, then you’re in luck. Over the coming months we will be posting about the consulting interview. In this post we look at the purpose of the consulting interview. The purpose of the consulting interview is twofold. Firstly, it is a test of client readiness. Management consultants are hired by senior executives […]

Categories
Marketing

Just A Game?

Using gamelike elements to engage customers can produce real business value We are currently taking an online course on Gamification with Wharton’s Professor Kevin Werbach, which provides a fascinating insight into the world of games and how gamelike elements can be incorporated into the customer experience. The basic concept is that games provide a structure within which […]

Categories
Skills, Tips, and Tactics

Discipline and Decency

All too often partners in professional service firms know how to issue orders, but forget about the need for kindness. Employees develop fear rather than fondness for their managers, and quickly learn how little they can produce to keep people happy. In professions where the quality of the final product hinges on the quality of the thought process used to develop it (e.g. […]