Categories
Frameworks Startups

The Map of Life: How to tell your product story

One of the hardest challenges I have faced is communicating a product vision to others. Without a common vision, you can never truly lead a team. I overcame this challenge by leaning on a framework introduced to me by a mentor—a tool that has unlocked numerous hackathon finals. There’s no better way to spend your […]

Categories
Marketing

Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

In today’s hyper-competitive marketplace, where infinite choices are just a click away, brand loyalty is no longer a given. Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. These shifting consumer priorities have created a loyalty crisis, in which brands […]

Categories
B-School / Consulting Clubs

Art of the Ask: How to Get a Standout MBA Recommendation

In a previous article, I discussed how MBA recommendation letters are a crucial component of the overall application. This process can often feel daunting, particularly when you’re asking someone to support you while you’re preparing to leave their company. What is required of MBA recommendation letters Typically, recommenders will need to respond to several questions […]