Be engaging, have something to say, don’t have a stick up your a$$, make people laugh, and never generalize
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Selling is a process, not an event
Large consulting firms like McKinsey, Bain and BCG have huge marketing budgets and strong alumni networks that they can tap into to ensure a steady stream of work. This is not a reality for most people. If you are a small firm or a solo consultant then you might just need to pick up the […]
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PEST Analysis
Understanding the big picture can help reveal hidden opportunities and threats 1. Background In 1967, Harvard Professor Francis Aguilar wrote a book entitled “Scanning the Business Environment” in which he identified four important factors – Economic, Technical, Political, and Social – that a business can use to better understand the big picture. While the ordering […]