It’s about much more than generating social good. It’s about changing the financial goal posts.
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Who Is Your Customer?
When you try to please everyone, you please nobody There was a recent incident in Australia where Aldi, a German supermarket, decided to pull a product from its shelves after receiving racism complaints. The product in question was a t-shirt with the slogan, “Australia EST 1788”. The shirts were produced for Australia Day 2014, which […]
The take away lesson: pick your consultants carefully We had an interesting conversation with Tat Biswas today about whether consultants should provide “shrewd insights”. The catalyst for the discussion was yesterday’s post, in relation to which Tat made the following remarks: I am wondering why you … decided to use the term ‘shrewd insights’ in today’s post? “We […]