Tom SpencerThe business model is how you get paid, but the business is why you get paid AT first glance, business and charity appear quite different. Many business professors and executives will tell you that business is all about increasing sales, reducing costs, and creating future growth. Charity, on the other hand, is about voluntarily giving […]
By addressing social issues with sustainable business models, business leaders have the potential to provide scalable solutions MICHAEL PORTER makes an astute observation – the world is full of social problems. From environmental degradation and disease to unemployment and inequality, solving social problems has traditionally been the domain of NGOs, the government and philanthropists. Meanwhile, […]
Loss aversion can lead people to favour the status quo, and so clever marketing is sometimes needed to convince people to buy new products LOSS AVERSION can lead people to favour the status quo. How so? Well, when a consumer considers replacing a good, the presence of loss aversion can lead her to experience more pain […]