Tom SpencerA framework to help executives, senior managers and marketers devise strategies for future growth 1. Background THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff, and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. 2. Benefits of […]
Invest for the future, reduce your debts, and insure your income TODAY’S economy is vastly different compared with our parents’ generation, and even those of us in ‘stable’ jobs should be prepared for increasingly rapid technological change and a continued downturn. The competitive landscape can change at any time and in ways that you may […]
Social Customer Service allows customers to ask questions, and have them answered by a staff member or another customer AT THE CORE of every successful business are a few key ingredients, and customer service is one of them. Customer service can be used to delight customers, boost customer retention and generate positive word of mouth. For […]