Tom SpencerLoss aversion is a widespread behavioural trait which causes people to experience the suffering from a loss much more deeply than the joy from a commensurate gain Background Everyone knows that people don’t like to lose things. People are reluctant to give their old clothes to Vinnies, to leave dysfunctional relationships, or to throw away […]
“It’s an incredibly exciting thing, this one meaningless life of yours” (Tim Minchin) “TIM Minchin is a genius, pure and simple. He is to musical comedy what Charles Darwin was to evolution” (Tim Arthur, CEO of TimeOut Magazine). We tend to agree. For those of you unfamiliar with Tim’s work, you can check out some […]
A framework to help executives, senior managers and marketers devise strategies for future growth 1. Background THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff, and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. 2. Benefits of […]