Categories
Marketing

The Transmutability of Desire

Desire can change from one object to another YOU are most likely familiar with the marketing adage, “Sex sells”. The concept is a fairly simple one. Sex is a topic of interest because humans have a biological and instinctive desire to reproduce. This hard-wired desire is exploited by marketers to attract people’s attention and, at […]

Categories
Excellence

Do One Thing Every Day That Scares You

Sometimes all you need is a little nudge ARE you holding off on pursuing a new initiative because you’re in your comfort zone? Do you have a friend whose potential is obvious but they spend all of their time talking big, partying and generally goofing around? Sometimes all you need is the smallest nudge to […]

Categories
Excellence

Here’s to the Crazy Ones

Steve Jobs narrates the first “Think Different” Apple commercial “Here’s to the Crazy Ones”. It never aired.