Categories
Marketing

Do you have an app?

Creating an app is not that hard, for a 12 year old DO YOU have an app?  Well, do you?  … Many leading companies have already jumped on the app-store bandwagon (e.g. New York Times, Twitter and Facebook) but most businesses can still confidently answer this question in the negative: “no apps here.” Given that the […]

Categories
Strategy

The Road Not Taken

Which path are you following? TWO ROADS diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth; Then took the other, as just as fair, And having perhaps the better […]

Categories
Economics

Economies of Scope

Economies of scope exist where a firm can produce two products at a lower per unit cost than would be possible if it produced only the one ECONOMIES OF SCOPE is an idea that was first explored by John Panzar and Robert Willig in an article published in 1977 in the Quarterly Journal of Economics […]