Tom SpencerBACK in 1997, Tom Peters talked about “Brand You“. Tom told us that big companies understand the importance of brands and that today, in the Age of the Individual, you have to be your own brand. This is absolutely true, but it is only part of the story. You are not a walking brand, you […]
Consultants make a god damn difference Teachers and consultants are alike in many ways, one of the more striking similarities is that great teachers and great consultants both make a god damn difference!
“Know your [competition], know yourself and you can fight a hundred battles without disaster.” ~ Sun Tzu YOU are running a company, advising companies or would one day like to be. A company needs to understand its competition, and here are 11 points to help you do that. 1. Identify the competition Who are the […]