Tom SpencerIN THE English-speaking world, we have issues when it comes to relationships. There is only one word for friend, which begs the question: “are you a friend, or aren’t you?” Facebook has helped us go some way towards solving this problem by providing a new class of friend, you can now have “real life friends” […]
THE advent of blogging during the late 1990s significantly lowered the barriers to entry in the publishing industry. Any person with a computer, a blogger account and a half baked idea could get into the industry, and they did. To shake things up further, the advent of blogging reduced the cost of distribution and the […]
BACK in 1997, Tom Peters talked about “Brand You“. Tom told us that big companies understand the importance of brands and that today, in the Age of the Individual, you have to be your own brand. This is absolutely true, but it is only part of the story. You are not a walking brand, you […]