Tom Spencer“One of the deep secrets of life is that all that is really worth doing is what we do for others.” ~ Lewis Carol IF THE GOAL in life (and business) is to help others, then a good first step would be to try to understand the people we are aiming to help so that […]
WHETHER you are entering a new market, launching a new product, growing market share, developing a pricing strategy or managing costs, you will want to understand the products that you are dealing with. Here are 9 things to think about when trying to understand a product. 1. Identify the product What is the product? What […]
Loyal customers provide repeat business. Do something remarkable, and they will spread the word CUSTOMER loyalty is an important asset for any business for two reasons. Firstly, loyal customers will give you repeat business, to quote Tom Peters “all business success rests on something labelled a sale”. Secondly, and more importantly, loyal customers are the people who […]