Tom Spencer

Set SMART Goals

Whether your goals are personal or professional, setting SMART goals is the first step to actually achieving them “A goal properly set is halfway reached.” ~ Zig Ziglar 1. Background ALTHOUGH its origins are unclear, SMART goal setting appears to have been first used by Peter Drucker in his 1954 book “The Practice of Management”. […]

Tags Achievable, consulting, consulting framework, Consulting Frameworks, goal setting, goals and objectives, Measureable, Peter Drucker, Relevant, SMART goals, Specific, The Practice of Management, Time-Bound

Leadership

Seth Godin

Post author By Tom Spencer
Post date April 17, 2011

Seth who? SETH Godin is an American marketing guru born in 1960 in Mount Vernon, New York. Seth is an entrepreneur, author, public speaker and agent of change. Seth is widely regarded as America’s greatest marketer. Seth is always starting new initiatives, some of his more remarkable contributions are highlighted below. Companies Yoyodyne, his first […]

Tags All Marketers are Liars, Free Prize Inside, Linchpin, marketing, Meatball Sundae, permission marketing, Poke the Box, Purple Cow, Seth Godin, Small Is the New Big, Squidoo, The Big Moo, The Big Red Fez, The Dip, Tribes, Unleashing the Ideavirus, Yoyodyne

Interviews

Understanding the Customer

Post author By Tom Spencer
Post date April 16, 2011
No Comments on Understanding the Customer

“One of the deep secrets of life is that all that is really worth doing is what we do for others.” ~ Lewis Carol IF THE GOAL in life (and business) is to help others, then a good first step would be to try to understand the people we are aiming to help so that […]

Tags Business Strategy, consulting, customer, customer segmentation, Wal Mart