Categories
Interviews

Understanding the Product

WHETHER you are entering a new market, launching a new product, growing market share, developing a pricing strategy or managing costs, you will want to understand the products that you are dealing with. Here are 9 things to think about when trying to understand a product. 1. Identify the product What is the product? What […]

Categories
Marketing

Are you doing something remarkable?

Loyal customers provide repeat business.  Do something remarkable, and they will spread the word CUSTOMER loyalty is an important asset for any business for two reasons. Firstly, loyal customers will give you repeat business, to quote Tom Peters “all business success rests on something labelled a sale”. Secondly, and more importantly, loyal customers are the people who […]

Categories
Consulting Industry

Short list of consulting firms in Spain 2011

HERE is a short list of quality consultancies in Spain: 1. Everis Website: www.everis.com Founded in Madrid in 1996, Everis operates in 26 locations across 13 countries (Argentina, Belgium, Brazil, Chile, Colombia, France, Italy, Mexico, Peru, Portugal, Spain, UK, USA).  In Spain, Everis has offices in A Coruña, Alicante, Barcelona, Bilbao, Las Palmas, Madrid, Murcia, […]