Tom SpencerYou may want to launch a new product, start a new business or enter a new market. What’s stopping you? BARRIERS to entry are costs that must be paid by a new entrant but not by firms already in the industry. Barriers to entry have the effect of making a market less contestable and allow […]
Good presentations are clear, relevant, structured and provide the audience with a takeaway message YOU have probably seen a presentation at school, university or at work that you would describe as “less than successful”. The presentation was probably unsuccessful because it failed to meet your expectations. You may have found yourself asking one of the following questions: […]
THERE is a term that consultants use which is called “boiling the ocean” (I borrowed this idea from Victor Chang). If you want one cup of hot water, there are two ways you can do it: go and collect one cup of water, and heat it up; or try and boil the entire ocean. As […]