Categories
Marketing

Target people’s forgotten needs

WE ALL know the old marketing adage, “sex sells”. The marketing approach is quite simple: link sex directly or indirectly with the product or service that you are selling. It may be a certain brand of cola that we end up buying, but it was sex that we were after. Sex is a base level […]

Categories
Economics

Pleasure is the goal of life

SEEMS fairly straight forward doesn’t it. The purpose of life is the pursuit of pleasure, and the quest for those objects and experiences that will make our life more enjoyable. As I recently discovered while reading “The Consolations of Philosophy” by Alain de Botton, this was exactly the philosophy held by Epicurus, an ancient Greek […]

Categories
Innovation Leadership

Start a movement – stand up and dance

STAND up and dance like nobody’s watching. We are watching though, everyone is, and that’s why being the initiator feels so scary. You are afraid of looking like a fool, we all are. So we wait and watch you dance. Genuine passion is contagious, and as you dance freely and passionately one person sees the […]