A PERSON who wants to work on their leadership ability should work on their self-esteem. The job of a leader is to persuade and inspire. A leader needs to develop and persuasively convey a clear vision of what their organisation plans to do, and to inspire and empower the people who work for that organisation […]
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The Rule of 70
WORLD GDP is growing at 4% per year, how long will it take for world GDP to double? Your company’s revenue is growing at 10% per month, how long will it take for your company’s revenue to double? There is a simple rule of thumb that you can use to figure out roughly how long […]
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Target people’s forgotten needs
WE ALL know the old marketing adage, “sex sells”. The marketing approach is quite simple: link sex directly or indirectly with the product or service that you are selling. It may be a certain brand of cola that we end up buying, but it was sex that we were after. Sex is a base level […]