Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. It is where the company connects with customers. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump […]
Whilst remote working has brought many benefits – increased flexibility, reduced travel costs, and resulting lower pollution – it has come with its own set of drawbacks. For example, it can be hard to create the same dynamic during an online meeting since the majority of the meaning in our communication is conveyed via body […]
Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. In this article, I will examine the nature of products and the product life cycle, and break down a bit […]