Business students and prospective consulting candidates often ask me what life is like as an MBB consultant. The answer can vary significantly depending on the client, project, and team. However, I wanted to provide a glimpse into a typical day during a longer-term client project to give you a better understanding of what your daily […]
As a strategy consultant at various firms, including most recently at Strategy&, I would have argued that success as a manager means “leading a team to solve complex problems and deliver the best client outcomes”. While these goals remain important, my perspective on management has evolved since then. As I transitioned from external consulting to […]
In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). PLG is a strategy that places the product at the center of customer acquisition, revenue growth, and market expansion, and is rapidly gaining traction among startups and established companies alike. In this article, […]