In today’s hyper-competitive marketplace, where infinite choices are just a click away, brand loyalty is no longer a given. Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. These shifting consumer priorities have created a loyalty crisis, in which brands […]
In a previous article, I discussed how MBA recommendation letters are a crucial component of the overall application. This process can often feel daunting, particularly when you’re asking someone to support you while you’re preparing to leave their company. What is required of MBA recommendation letters Typically, recommenders will need to respond to several questions […]
As mentioned in a previous article, most business schools require either a GMAT or GRE score for their MBA programs. These test scores typically account for about 20% of the overall application. Many students have shared stories of peers who studied for just two weeks and achieved high scores. However, based on my own experience […]