Categories
Skills, Tips, and Tactics

How Consultants Can Use Social Media to Brand Themselves

This is a guest post from Archie Ward, a business consultant and social media strategist. Archie splits his time each year between Asia and Australia. While he is hard at work helping other people make their businesses successful, he hopes to launch his own by year end. Consultants rely on image as much as they […]

Categories
Media / Internet Strategy

Advice for The Australian and other failing newspapers

Late last year at the Oxford Union we had the opportunity to talk with Tim Ferris, author of the 4-Hour Workweek, about his tips for successful blogging. Tim’s key piece of advice, an echo of every good guidebook we’ve read, is that bloggers who are just starting out should focus on producing “evergreen content”. That […]

Categories
Marketing

6 Steps to Blogging #WINNING

YOU may wonder whether you should blog.  Stop wondering. You’re either on the Internet or you’re with the trolls. Here are the steps: Search Digest Synthesise (hint: this is were all of the competitive advantage comes from) Polish Publish (hint: this is where all of the value comes from) Repeat #WINNING