Having a great mentor is critical for personal skill development, especially early in your career, and so I wanted to share the guidelines that my mentor provided me to follow in 2019 to become a better consultant / strategist. As a brief introduction, my mentor spent two summers at Bain & Co. as an Associate […]
Tag: brand development
When two companies are going through a merger or an acquisition (M&A), the branding strategy is often the last thing that senior management thinks about, wrongly assuming that it’s more a creative decision than a business call. This is a huge mistake. There’s no clearer signal to the market regarding the intentions behind the M&A […]
When adversity strikes, branding gives you resilience This guest post is by Ryan Currie. Ryan is a product manager at BizShark.com with 5 years experience in online marketing and product development. He is on the cutting edge of developments in emerging technologies and open source projects. IN BUSINESS, branding is crucially important. If your business doesn’t have a […]