If I were a betting man, at this stage my money would be on Trump to win the American presidential election. This is not an endorsement, or a show of support of any kind. I think a Trump victory would be a horrible outcome. So, why do I think Trump has more than a 50/50 chance? And what […]
Tag: branding
Who Is Your Customer?
When you try to please everyone, you please nobody There was a recent incident in Australia where Aldi, a German supermarket, decided to pull a product from its shelves after receiving racism complaints. The product in question was a t-shirt with the slogan, “Australia EST 1788”. The shirts were produced for Australia Day 2014, which […]
When adversity strikes, branding gives you resilience This guest post is by Ryan Currie. Ryan is a product manager at BizShark.com with 5 years experience in online marketing and product development. He is on the cutting edge of developments in emerging technologies and open source projects. IN BUSINESS, branding is crucially important. If your business doesn’t have a […]
Some People Will Get it
And Some Won’t FOR those of you who missed it, we made a small typo on the previous post. Instead of writing “weigh your options” we wrote “way your options”. Kind of embarrassing … especially given the painstaking hours that we spend trying to make each post perfect. Thankfully, many of you were good enough […]