Categories
Strategy

Listen to the Customer

Are you building what the customer wants?

Categories
Marketing

Design is about Function

(Source: Techradar) Design is about function. Every product has a job to do, as Professor Clay Christensen enjoys telling his marketing students at Harvard Business School. If a product is designed properly, then the job will get done well. Apple’s new debut wearable technology, the Apple Watch, has a sleek yet distinctively square shaped design. This seems […]