Tom SpencerWe live in an increasingly digital and technology enabled world, which is increasing the level of competition between organisations. Why is this the case? There are three key reasons. Firstly, technology is helping to lower barriers to entry. It has never been easier to create new goods and services, and get them noticed by your […]
Harvard Business School Professor Michael Porter argued back in 1985 that there are three generic strategies that an organisation can follow to achieve above average performance. You can operate at low cost, provide distinct value to customers, or focus on doing one of these things while targeting a specific niche in the market. The unfortunate fallacy that Porter introduced is […]
Three strategies to achieve above-average performance: cost leadership, differentiation, and focus In order to understand Porter’s Generic Strategies, it is helpful to take a step back and examine the two things which determine a firm’s profitability in the long run. The first is industry attractiveness, which is determined in any industry by the five competitive forces: […]