Phil Libin, CEO of Evernote, doesn’t like the word “cannibalisation” because it’s zero sum. It implies that you’re the guy doing the eating or being eaten. He says being in business is not like playing a sport or being in warfare. It’s more like music, it’s more like art. It’s not a zero sum game. […]
Tag: disruptive innovation
Disruptive innovations often beat successful incumbents CLAYTON Christensen, author of The Innovator’s Dilemma, is an authority on disruptive innovation, a process by which a product or service initially takes root in simple applications at the bottom of a market and then moves ‘up market’, eventually displacing established competitors. Christensen gave an insightful talk back in 2009 at the ECS National Forum […]