Facebook’s own marketing team make running a business page and using Facebook Ads sound simple and effective. Well, while there’s definitely a huge gulf in the reach between paying for boosted posts versus simply setting up your page and hoping for the best, a Facebook ad campaign without a strategy will be just as hopeless […]
Tag: Facebook
Categories
Facebook Censors Free Speech?
On Friday, 22 September at 11.25pm, I shared the article below on Facebook. It attracted one like and a comment, to which I replied. I thought nothing further of it. The next day, I happened to glance at my Facebook page. The post had vanished! How strange. On closer enquiry, I found that the post still existed […]
If you’ve been turning your nose up at the idea of advertising on Facebook, you’re missing out on a fantastic opportunity. It may not exactly be ‘old school’ – even by internet standards – but Facebook Ads have a way of integrating themselves into your customer’s daily lives in an unobtrusive way that puts them […]
“Commercial awareness” is a buzzword that employers like to toss around a lot nowadays, but what is it and how do you get it? Thankfully, gaining “commercial awareness” is a lot less scary than you think – all it really means is to have an awareness of what’s going on in the world and in […]
Most young entrepreneurs have a pretty good handle on social media. The same business people most likely have a healthy understanding of customer care. However, put the two together, and the results are not always intuitive. Dealing with complaints and enquiries via social media is a game with its own rules – neither as informal […]
Categories
Free Services vs Privacy Online
Big data (combined with data analytics and machine learning) offers exciting opportunities to decipher patterns and solve complex problems more quickly and cheaply than ever before, but it also has the potential to infringe the privacy of individual users. Looking at a company like Evernote, which uses a freemium business model to help tens of millions of people be more productive […]