Tag: four p’s marketing

Four P’s Marketing Framework

Post author By Tom Spencer
Post date September 20, 2008
5 Comments on Four P’s Marketing Framework

A useful framework for evaluating the marketing strategy for a product THE Four P’s consists of: price ; product ; position/place; and promotion . 1. Price The pricing strategy employed by a firm for a particular good or service will have a significant effect on profit. There […]

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