Categories
Interviews

Growth Strategies

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors (Source: Culturamix) THE frequently used term business growth simply describes the process of improving some measure of an enterprise’s success, ranging from promotion, product development, new market entry or improving employee productivity. How can we more closely […]

Categories
Frameworks

Product/Market Expansion Matrix

A framework to help executives, senior managers and marketers devise strategies for future growth 1. Background THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff, and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. 2. Benefits of […]