In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). PLG is a strategy that places the product at the center of customer acquisition, revenue growth, and market expansion, and is rapidly gaining traction among startups and established companies alike. In this article, […]
Tag: marketing
Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. It is where the company connects with customers. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump […]
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3 Types of Consulting Work
Consulting is an exciting career opportunity that offers graduates the chance to use their critical thinking skills, creativity, and past knowledge. It is demanding, but immensely rewarding. When looking at consulting as a potential career, it is worth exploring the specific types of consulting available. While working as a consultant means that you will be […]
Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Who should you listen to and who should you be chasing? Within your target market, there will be customers that are “ideal” you. They buy quickly, […]
All organisations engage in marketing activities: you have to show your customers you have something they want, after all. For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible. Firms regularly visit target school campuses, and buy online advertising on LinkedIn and Facebook to […]
Your website is live and you’re ready to sell, but you just can’t seem to attract enough customers. Even when you get shoppers to your site, they’re just not converting. Sound familiar? Don’t give up hope for a bustling business. Here are 7 e-commerce marketing techniques to boost your online sales. 1. Leverage Email Email […]
Sometimes interviewees find it hard to differentiate themselves by simply using common frameworks. The problem with common frameworks is that they are too board to allow you to give an insightful synthesis. And as more and more candidates start to use them frequently, it is harder to impress the interviewers. Hence, I would like to […]
Facebook’s own marketing team make running a business page and using Facebook Ads sound simple and effective. Well, while there’s definitely a huge gulf in the reach between paying for boosted posts versus simply setting up your page and hoping for the best, a Facebook ad campaign without a strategy will be just as hopeless […]
If you’ve been turning your nose up at the idea of advertising on Facebook, you’re missing out on a fantastic opportunity. It may not exactly be ‘old school’ – even by internet standards – but Facebook Ads have a way of integrating themselves into your customer’s daily lives in an unobtrusive way that puts them […]
Life has changed drastically over the last several years, yet human beings have stayed inherently the same as they were thousands of years ago. The same things stimulate and excite our brain as they did when we were cavemen. In a time where we have 24/7 news websites and free information literally at our fingertips, […]
Savvy investors know that there is a lot of potential in converting abandoned or derelict spaces into lease-ready properties. Below are five (5) tips on converting a vacant spot into a high-revenue lease property. 1. Pop-Ups This refers to taking a small vacant space and converting it into a restaurant or shop. These are great […]
Business owners know that they can’t attract customers if those customers don’t know that they exist. That is why they rent buildings in high traffic areas and pay large sums to place ads where people are likely to see them. There are many ways that companies can get the word out, and with all the […]
This is a guest post from Sarah Smith. How do people decide which online university will meet their needs? What drives a student to choose one option over another — especially when both schools have little name recognition? No one decides on an online education based on a single advertisement or one aspect of a […]
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Say Something
Often we can be scared to open our mouths and say something. Expressions like “empty vessels make the most noise” and a pervasive social fear of rejection can make it difficult to open up. Why is this the case? Schools, universities and families typically work best when there is an open flow of communication. But on a day […]
For many of us, especially expectant young children, Christmas is a day of high expectations. It can often fall short of the mark. Santa may have brought you an Xbox when you had desperately wanted a Playstation. Or perhaps you got a new Samsung tablet, when you were busting for the new iPad instead. It can be painful when reality falls dismally […]
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Loyalty Games
If you are there for them, they will be there for you WHEN it comes to marketing, you have a choice. Chase new customers, or care for the ones you already have. Buy a million dollar Superbowl ad, or do the hard work of creating remarkable products for the people who care. Pursue the glittering promise of untold wealth by […]
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Pushing The Boundary
Are you excited, nervous or a little bit scared? Your comfort zone, as the name suggests, is a comfortable place. It feels safe and secure to be there, because you’ve been there many times before. Nothing unexpected is likely to happen. Nothing you haven’t seen before. And certainly nothing out of the ordinary. But ordinary […]
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Getting Your Point Across
Be engaging, have something to say, don’t have a stick up your a$$, make people laugh, and never generalize
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Facebook Marketing: Should You Use It?
Veritasium concludes that advertising your page on Facebook is a waste of money VERITASIUM is a popular educational science channel on YouTube, created by Derek Muller, which tries to uncover misconceptions about science. While not technically “science”, Veritasium has released an interesting and insightful video about the worth of Facebook marketing. In short, Facebook marketing appears to […]
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Give and Take
But mostly give You are probably familiar with “gains from trade”. The notion that society is based on give and take. You help me, I reciprocate, and together we benefit. The idea is a powerful one and forms the basis of the free market economy. The invisible hand of market forces, as Adam Smith put it, […]
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Who Is Your Customer?
When you try to please everyone, you please nobody There was a recent incident in Australia where Aldi, a German supermarket, decided to pull a product from its shelves after receiving racism complaints. The product in question was a t-shirt with the slogan, “Australia EST 1788”. The shirts were produced for Australia Day 2014, which […]
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Some People Will Get it
And Some Won’t FOR those of you who missed it, we made a small typo on the previous post. Instead of writing “weigh your options” we wrote “way your options”. Kind of embarrassing … especially given the painstaking hours that we spend trying to make each post perfect. Thankfully, many of you were good enough […]
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Competitive Response
CanadaCo, the largest discount retailer in Canada, currently holds the dominant market share in the industry. USCo, the largest discount retailer in the United States, has decided to expand into Canada by purchasing CanadaCo’s competition. How should the CEO of CanadaCo respond? WHEN considering a case that requires a competitive response, first take a look […]
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How Great Leaders Inspire Action
People don’t buy what you do, they buy why you do it Why do you get out of bed in the morning? Why do you do what you do every day? Why should we care? What drives you?
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Dick Smith: The Power of Viral Marketing
Happy Australia Day to Dick Smith, a true blue Aussie legend TODAY is Australia Day, a day to spend time with the family, stand around the barbecue, and go for a swim at the local pool or nearest beach. However, while most Australian’s are doing what Australian’s do best, one Aussie veteran is promoting a new […]
Your circumstances may matter less than how you perceive them
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The Transmutability of Desire
Desire can change from one object to another YOU are most likely familiar with the marketing adage, “Sex sells”. The concept is a fairly simple one. Sex is a topic of interest because humans have a biological and instinctive desire to reproduce. This hard-wired desire is exploited by marketers to attract people’s attention and, at […]
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Are you creating remarkable products?
REMARKABLE products are products that are worth making a remark about. Case in point, the latest version of the NAO humanoid robot. Earlier editions have been sold to researchers for more than $14,600. That being said, I only have one thing to say: “I want one”.
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Seth Godin
Seth who? SETH Godin is an American marketing guru born in 1960 in Mount Vernon, New York. Seth is an entrepreneur, author, public speaker and agent of change. Seth is widely regarded as America’s greatest marketer. Seth is always starting new initiatives, some of his more remarkable contributions are highlighted below. Companies Yoyodyne, his first […]
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Are you doing something remarkable?
Loyal customers provide repeat business. Do something remarkable, and they will spread the word CUSTOMER loyalty is an important asset for any business for two reasons. Firstly, loyal customers will give you repeat business, to quote Tom Peters “all business success rests on something labelled a sale”. Secondly, and more importantly, loyal customers are the people who […]
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Four P’s Marketing Framework
A useful framework for evaluating the marketing strategy for a product THE Four P’s consists of: price ; product ; position/place; and promotion . 1. Price The pricing strategy employed by a firm for a particular good or service will have a significant effect on profit. There […]